Zur Schwäbischen Jungfrau


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Zur Schwäbischen Jungfrau

The store Zur Schwäbischen Jungfrau has been Vienna’s number one source for sophisticated textile and quality fabrics. This is Europe's oldest clothing shop and almost every item sold in the three-floor store can be customised at the moment. One of their hand-embroidered centrepiece makes for a unique souvenir.


An original souvenir for friends at home or a pretty memento for yourself: shopping is an essential part of any stay in Vienna. From the many colourful markets and shops filled with countless mouth-watering Viennese specialties to design boutiques and luxury shopping experiences: whatever is your budget you'll find a sweet gift to bring back with you.